Understanding the Business of Wine Online Course
8-Week Online Course with Master of Wine Tim Hanni
Unique in its structure, this online course is flexible and customizable to each participant’s goals and needs from wine-knowledgeable novice, students engaged in wine studies such as WSET, SWE and Masters of Wine, to seasoned wine veterans. Critical for winery principals who need to be familiar with costs, operations, distribution and point-of-sale considerations, the course also provides a competitive advantage to anyone looking for career or business opportunities in the industry.
The course is indispensable for winemakers, viticulturists and marketing professionals wanting to expand upon their knowledge of business strategy and anyone considering–or already in the process–of starting a winery or a wine-related business; any wine professional looking to understand the different segments of the industry and how they connect and interact with one another.
The online format is perfect for international participants interested in exporting wines to the U.S. and/or needing a firm understanding of how the U.S. wine business works.
About your instructor:
Each participant has direct access to Master of Wine Tim Hanni for customizing the course to specific needs for business planning and/or career planning. Hanni has worked in every segment of the wine industry including 11 years with what is now Treasury Estates as Director of International Business Development and four years as a faculty member at Sonoma State University’s Wine Business Institute where he pioneered their online wine business programs.
Live webinars are conducted twice weekly and are recorded for viewing according to individual schedule needs. Thus, the course can be completed without attending any of the live webinars. This configuration also enables international student participation, and the course has been completed by participants from Europe, South America, Asia, and Australia.
Business of Wine is delivered in 16 online classes presented through video lectures (live attendance recommended but not required), course webinars, and a series of unique, online WineBizSim business planning projects. The WineBizSim tool can be used for U.S. and international wines. There are three versions of the modeling tool which will be explained to participants, who can then choose whether they wish their wine to be reviewed as a winery wine; negociant/winery blending, and a tasting room and wine club wine financial planning version.
Included in the course are:
- The WineBizSim vertically-integrated model that looks at all of the factors contributing to the costs of growing, producing, marketing and selling a wine.
- A Negociant/Winery financial model that includes an optional wine blending exercise with the ability to assess the financial viability of the product.
- A detailed and complete pro forma plan for creating a profit and loss statement for tasting rooms and wine clubs.
Cost for the program, including a one-year subscription to the WineBizSim programs