Origin
Why does this school exist?
Because too much of wine education was built for the person at the front of the room. We had sat in those classes. The instructor's reputation came first, the school's revenue came second, and the student's result landed somewhere after that. We wanted a school that reversed the order.
So in 2012, Christian Oggenfuss, Catherine Bugué and Jürg Oggenfuss rented the Whole Foods test kitchen in Napa, set six glasses at six places and taught their first WSET class. The bet was simple: if we are invested in your success, ours will follow.
Eight months later, classes were selling out faster than three people could run enrollment, materials and exams, and the Academy made its first full-time hire. Not a salesperson. Someone whose whole job was looking after students. That has been the pattern ever since: when we grow, the first investment goes to the people who support you.
Today we teach in person in Napa, Nashville, Tampa and Los Angeles, and online to students around the world. The classrooms have changed many times. The reason for them has not.

Christian Oggenfuss, co-founder







