2024 vintage and terroir — Western U.S.
- What the 2024 growing season did to structure and aromatics
- How coastal and inland sites taste differently in the glass
- The varieties behind the blend, and why the blend matters
Trade education series with CIVP, the Provence Wine Council
Sell Provence rosé with confidence.
Two webinars on the 2024 vintage and the terroir behind it, the official Vins de Provence guide, the appellation map, and the exact wine lists to taste along. Free, and nothing to sign up for.
For buyers, sommeliers and distributor reps who need to explain why one Provence rosé is not the next.
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Two full webinars2024 vintage and terroir, one per coast
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The Vins de Provence guideAppellations, varieties and styles in one PDF
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Taste-along wine listsThe exact bottles poured in each session
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Four sales assets comingShort videos and a PDF, released through the season
Start with your region
Same 2024 vintage, same terroir foundations. Each session was recorded for its own market, so the trade context and the wines poured differ. Pick the one that matches your book.
2024 vintage and terroir — Eastern U.S.
- The same vintage read through East Coast trade context
- Appellation differences your guests can actually taste
- Where Provence sits against the rest of the rosé set
Three appellations, three different wines
The fastest way to stop a customer saying rosé is rosé. Where a wine sits between the Rhône and the Mediterranean changes what lands in the glass.
Coteaux d'Aix-en-Provence
The western end, around Aix and into the Bouches-du-Rhône. Mistral-swept, open country.
Coteaux Varois en Provence
Inland and higher, in the hills around Brignoles. Cooler nights, and it shows.
Côtes de Provence
The largest, running from near Marseille to Villars-sur-Var, with named sub-zones including Sainte-Victoire, Fréjus, La Londe, Pierrefeu and Notre-Dame des Anges.
Four sales tools, releasing soon
Short enough to watch between shifts. Each one answers a question your customers are already asking.
- Why Provence rosé leads the categoryPDF
- How to sell more Provence roséShort video
- How to build a Provence rosé selectionShort video
- Food pairing and special occasionsShort video