Cracking the Code: How to Enter the Wine Industry from Scratch

No Experience, No Problem

Cracking the Code: How to Enter the Wine Industry from Scratch

By Karen Wetzel, WSET L3, NVWE, AWE

No Experience

Is your lack of wine industry experience holding you back from pursuing your dream job of a career in wine? You might be surprised to find that people fill many good-paying wine jobs with little or no wine experience.

A few years ago, I met an elementary school teacher who just moved from Ohio to Napa. She knew nothing about wine or the region but needed to work while looking for a teaching position. So, she answered an ad and was hired on the spot as a tasting room attendant at—wait for it—Silver Oak. Now, six years later, she’s still going strong. Her’s is the story that inspired me to tackle this topic.

The good news is that every state in the US makes, distributes, and sells wine. That means there are plenty of job opportunities across the country, many requiring little or no wine experience.

In my research, I found almost endless wine-related jobs around the country that never mentioned wine experience or wine knowledge in their requirements. Click here to see specifics: winejobs.com, linkedin.com

To get you thinking about the possibilities, here are just a few of the many opportunities waiting:

Wineries need to fill tasting room and hospitality positions and look for an engaging person who provides excellent service. If you have experience with customer service, retail sales, restaurants, or other consumer-facing jobs—that gives you a big advantage.

Wineries also need employees to work in the vineyard and winery, maintain the facility, and handle logistics. Often, no wine experience is required.

Suppliers and distributors need qualified candidates to fill positions for operations, finance, accounting, administration, HR, logistics, maintenance, PR, and Social Media Engagement. These positions may require experience specific to the job title, but wine experience is rarely a must.

Sales and Marketing jobs can be won without wine experience or knowledge. A strong work ethic, desire to learn, solid sales or marketing background, and successful track record are usually more important. In fact, I know many sales reps and marketing managers who previously worked with salty snacks, sodas, automobiles, luxury goods, and pharmaceuticals. Restaurant servers and bartenders are considered great candidates for entry-level sales positions.

The point is that there are various wine jobs to be had by those with the right skills, even if those skills don’t include wine. Next time you find a fantastic job listing, check out the requirements. You might be surprised how many items on that list don’t contain the word wine. Then, go for it!

Gaining confidence in the wine industry can be a significant hurdle for those without experience. Taking a Wine & Spirit Education Trust (WSET) class can be an excellent step towards overcoming this. These classes provide foundational knowledge about wine, from understanding different grape varieties and wine styles to learning about wine regions and winemaking processes. By gaining this knowledge, you’ll feel more confident applying for various industry roles. It also signals to potential employers your dedication to learning and understanding wine, making you a more attractive candidate, even if you’re just starting out in this field. This added knowledge can empower you to pursue your dream job in the wine industry with greater confidence and expertise.

Stay tuned for the next issue to help you get the job you want when we compare “Experience vs. Credentials.”

(The views expressed by the author are hers alone and may not reflect the views of the Napa Valley Wine Academy.)

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WSET Certified Educator, Instructor

Karen Wetzel

Karen Wetzel is a highly regarded, experienced Wine & Spirits Industry professional and a well-credentialed Wine & Spirits Educator. With over 30 years in the industry, she has experience in most every aspect of the distribution and supply chain and her expertise can help you jump start or advance your career. Starting as a sales rep, Karen has held key positions within the distribution and supplier network including Category Manager, National Accounts Manager, Director of Sales and Director of Wine Education. She has helped countless others advance their careers through mentorships and best-in-class sales training courses. She has also developed wine & spirits education programs for employees, distributors and restaurant/retail trade partners with the goal of helping them thrive in our industry. Karen is a WSET Certified Educator, has her WSET Level 3 in Wine & Spirits and WSET Level 2 in Spirits and holds expert certifications for Napa Valley, Rioja and American wines from the Napa Valley Wine Academy. Today, Karen teaches at the Napa Valley Wine Academy. She also develops career development content and coaches Wine & Spirits Industry Professionals.