Why Everyone Should Join USBG: Uniting Bartenders, Enthusiasts, and Industry Professionals

By Liz Pirnat, DipWSET, Level 3 Spirits


The United States Bartenders’ Guild (USBG) has been the premier network for bartenders and hospitality professionals for over 60 years. With chapters spanning the country, USBG offers a sense of community, connection, and learning—whether you’re a bartender, restaurant manager, or simply passionate about the world of drinks.

A Community of Support & Growth

One of the most powerful aspects of USBG is its unwavering focus on education and mutual support. Members help each other grow in their careers, whether it’s by mastering craft cocktails, finding job opportunities after relocating, or sharing recommendations on equipment and vendors. It’s a network where new talent can thrive and experienced professionals can expand their knowledge.

Events that Bring Us Together

At the heart of USBG are its incredible local and national events. Every chapter hosts its own unique gatherings, while the national USBG community comes together for major events like Bar Summit and annual celebrations at industry conferences like Tales of the Cocktail. My personal favorite is the Campari Day of Service, where thousands of USBG members across the country volunteer at local organizations, showcasing the guild’s commitment to making a positive impact.

Education & Learning for All

Through national educational webinars and events, USBG members have access to a wealth of knowledge. Topics range from excelling in bar competitions to insights on navigating control states, and much more. This commitment to education extends to the partnership with Napa Valley Wine Academy, offering USBG members discounted access to WSET certifications and specialized courses in wine, spirits, and beer.

USBG Is for Everyone

You don’t need to work in a bar or restaurant to benefit from USBG. With options like the Community Enthusiast membership, anyone with a passion for the beverage industry is welcome. Whether you’re a sommelier, whisky enthusiast, or simply curious about the world of cocktails, you’ll find your place within this vibrant, inclusive community. 

Exclusive Benefits Through USBG & Napa Valley Wine Academy

We’re excited to announce our new partnership with USBG! Members now have exclusive access to discounted educational programs, including internationally recognized WSET certifications, through Napa Valley Wine Academy. Whether you’re looking to enhance your industry expertise or simply broaden your knowledge, our courses cover everything from the art of spirits to the science of wine.

To learn more about USBG or our educational offerings, reach out to us at support@napavalleywineacademy.com. Join the USBG community today and elevate your journey in the world of drinks!

USBG: Where bartenders, enthusiasts, and industry professionals come together.