
Business of Wine Online
Turn Your Passion for Wine into a Profitable Business
You love wine, but the business side feels like a mystery. You understand grapes, terroir, and tasting—but not pricing, costs, or the strategies that make wine ventures successful.
Now imagine having the tools to confidently plan, launch, or grow a profitable wine business. You can calculate costs, analyze markets, and understand every link in the supply chain—from vineyard to shelf—with the same precision you once applied to tasting.
The Business of Wine Online Course, developed and taught by Master of Wine Tim Hanni, gives you insider-level knowledge of how the global wine industry really works. Whether you want to start a wine brand, open a tasting room, or elevate your professional expertise, this comprehensive program shows you how to transform passion into profit.
You’ll explore:
- Vineyard & Winery Economics: Understand what drives profitability and pricing.
- Sales & Distribution: Navigate the complex world of importing, exporting, and sales channels.
- Marketing Strategy: Learn how to position, brand, and sell effectively in competitive markets.
- Financial Tools & Exercises: Use real-world calculators and case studies to plan your own business.
With 12 months of flexible access, you’ll learn at your own pace through engaging video lessons, interactive exercises, and practical tools designed for real results. Upon completion, you’ll earn a Business of Wine Certificate and join a professional network of industry peers and innovators.
Take the next step—from wine lover to wine leader.
IMPORTANT: Don't use your own account's email address for other students.
Each student must have its own email address for course access and communication purposes.