WINE WORK & PASSION EPISODE 22 - Wine Industry Consultant - Dale Stratton

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WINE WORK & PASSION EPISODE 22 - Wine Industry Consultant - Dale Stratton

My guest today is Dale Stratton. Dale has spent the better part of 40 years imbedded in the wine industry and is a treasure trove of knowledge. He is currently serving as the President of the Wine Market Council, the Managing Director for Azur Associates and as an Analyst for Sip Source.

He’s a little like me – he just can’t stay away from this crazy business. I know you will find his journey inspiring and that it will motivate you to dive in with both feet.

As always, be sure to stay tuned until the end when Dale and I will offer up some great advice on how you can join the wine industry and grow your career.

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WSET Certified Educator, Instructor

Karen Wetzel

Karen Wetzel is a highly regarded, experienced Wine & Spirits Industry professional and a well-credentialed Wine & Spirits Educator. With over 30 years in the industry, she has experience in most every aspect of the distribution and supply chain and her expertise can help you jump start or advance your career. Starting as a sales rep, Karen has held key positions within the distribution and supplier network including Category Manager, National Accounts Manager, Director of Sales and Director of Wine Education. She has helped countless others advance their careers through mentorships and best-in-class sales training courses. She has also developed wine & spirits education programs for employees, distributors and restaurant/retail trade partners with the goal of helping them thrive in our industry. Karen is a WSET Certified Educator, has her WSET Level 3 in Wine & Spirits and WSET Level 2 in Spirits and holds expert certifications for Napa Valley, Rioja and American wines from the Napa Valley Wine Academy. Today, Karen teaches at the Napa Valley Wine Academy. She also develops career development content and coaches Wine & Spirits Industry Professionals.