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WSET Level 4 Diploma Unit 1 – Business of Wine Online

Online SKU: N/A


Please note that Unit 2 must be taken before Unit 1.

In Unit 1, students undertake a detailed theoretical study of the business of alcoholic beverages in terms of global & local market dynamics and marketing. This is a foundational unit as business concepts learned in this unit apply to the study of future units. After completion of the course, students will be able to demonstrate in-depth knowledge and understanding of:

  • Global market dynamics and their influence in commercial decision making
  • Important companies and their influence in sectors of the alcoholic beverage business
  • Factors influencing the local market for alcoholic beverages
  • Procedures used in the purchase, importation, and sale of alcoholic beverages in the local market
  • Influences on marketing decisions in global and local markets


Course Format: The WSET’s online learning classroom contains weekly reading assignments, forum discussions, and individual & group activities. Student’s may log-in and complete their coursework at their own pace for the duration of the course.

Course Duration: Students have access to the online course for 7 weeks. Outside of these 7 weeks of online classroom study, students will continue to self-study and review. Students should expect to study for a minimum of 60 hours over 2.5 months.

Course Materials: The main materials for Unit 1 include electronic PDF guides to the Global Alcoholic Beverage Markets and the Marketing of Alcoholic Beverages. In addition to their online classroom, students also receive access to the WSET’s Online Global Campus and Feedback Testing Classroom to access supplemental learning material & mock exams. NVWA also hosts several live and recorded webinars for additional learning opportunities.

Exam: Unit 1 Business of Alcoholic Beverages is assessed by means of a closed-book theory paper in the form of a case-study examination to be completed in 75 minutes.

Additional information


WSET (Wine & Spirit Education Trust)

Knowledge Level


Course Date
Course Format

In-Person, Multiday Intensive

Course Type