Passion to Profit: Understanding Marketing, Sales and Distribution
The final piece of the supply chain can be the most complex. Here’s why you must understand (and plan for) it from the very beginning.
The final piece of the supply chain can be the most complex. Here’s why you must understand (and plan for) it from the very beginning.
A narrow view of wine production leaves money on the table. Maximize profits and opportunities by understanding all the options in going from grape to bottle.
Every decision in the vineyard has monumental consequences on the quality, costs and profitability of the final product. No matter where you work in wine, it all begins with the grapes.
There is a gap in the wine industry between learning about wine and knowing how to make money in wine. No matter your career goals — teaching, selling, marketing, making — you must understand the entire supply chain and value chain in order to be successful.
Tim Hanni is the first American along with Joel Butler to earn the title of “Master of Wine.” He is an accomplished speaker and author, and instructor at Napa Valley Wine Academy. Below are 10 tips from Tim on getting into the wine business, and if those peak your interest, you might just want to …
At some point in your life, you wanted to be a movie star because everybody wanted to be a movie star, or President, or Captain Kirk. But as you wound your way through your younger and more vulnerable years and looked to higher education, those dreams likely morphed into a career path that your parents …