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Understanding the Business of Wine Online Course

ONLINE SKU: Understanding the Business of Wine Online
5.00 out of 5 based on 3 customer ratings
(3 customer reviews)


8-Week Online Course with Master of Wine Tim Hanni

Unique in its structure, this online course is flexible and customizable to each participant’s goals and needs from wine-knowledgeable novice, students engaged in wine studies such as WSET, SWE and Masters of Wine, to seasoned wine veterans. Critical for winery principals who need to be familiar with costs, operations, distribution and point-of-sale considerations, the course also provides a competitive advantage to anyone looking for career or business opportunities in the industry.

The course is indispensable for winemakers, viticulturists and marketing professionals wanting to expand upon their knowledge of business strategy and anyone considering–or already in the process–of starting a winery or a wine-related business; any wine professional looking to understand the different segments of the industry and how they connect and interact with one another.

The online format is perfect for international participants interested in exporting wines to the U.S. and/or needing a firm understanding of how the U.S. wine business works.



About your instructor:

Tim Hanni, MW, CWE Master of Wine, Certified Wine Educator, Wine Industry Faculty, Napa Valley Wine Academy Tim Hanni currently sits on the Board of Directors for the Institute of Masters of Wine North America and is an innovative researcher and wine educator whose wine and food principles have been adopted by the Wine & Spirits Education Trust in London. He is a Certified Wine Educator and a past faculty member at Sonoma State University’s Wine Business Institute where he has taught online wine business programs for four years.

Each participant has direct access to Master of Wine Tim Hanni for customizing the course to specific needs for business planning and/or career planning. Hanni has worked in every segment of the wine industry including 11 years with what is now Treasury Estates as Director of International Business Development and four years as a faculty member at Sonoma State University’s Wine Business Institute where he pioneered their online wine business programs.

Live webinars are conducted twice weekly and are recorded for viewing according to individual schedule needs. Thus, the course can be completed without attending any of the live webinars. This configuration also enables international student participation, and the course has been completed by participants from Europe, South America, Asia, and Australia.

Business of Wine is delivered in 16 online classes presented through video lectures (live attendance recommended but not required), course webinars, and a series of unique, online WineBizSim business planning projects. The WineBizSim tool can be used for U.S. and international wines. There are three versions of the modeling tool which will be explained to participants, who can then choose whether they wish their wine to be reviewed as a winery wine; negociant/winery blending, and a tasting room and wine club wine financial planning version.

Included in the course are:

  • The WineBizSim vertically-integrated model that looks at all of the factors contributing to the costs of growing, producing, marketing and selling a wine.
  • A Negociant/Winery financial model that includes an optional wine blending exercise with the ability to assess the financial viability of the product.
  • A detailed and complete pro forma plan for creating a profit and loss statement for tasting rooms and wine clubs.

Cost for the program, including a one-year subscription to the WineBizSim programs


Additional information

Course Date

October 23 – December 17, 2019

Career Path

Importer, Sales & Marketing, Wine Buyer

Knowledge Level

Intermediate, Advanced


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5 out of 5 stars

3 reviews

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3 reviews with a 5-star rating

  1. Avatar

    Paul Jeffrey:

    I just wanted to tell you that your course was wonderful, effective and well, kicked ass and I really appreciate the time and attention you gave your students. I know in any business there tends to be a hierarchy and a structure and with you, not only were you approachable, you were proactive in helping us succeed and remain inspired: that’s a rare quality these days. Your course addressed so many things going forward in my career that I cannot begin to list them without writing chapters. Tim, thank you for that. Your care and love for your craft shows immensely and as a current wine educator, I appreciate that even more.

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    Jim K:

    I am currently employed in the wholesale wine and spirits trade with over thirty years of experience and wanted to write to commend The Napa Valley Wine Academy on an excellent course offering, “The Business of Wine”. In particular, I wanted to give my praise to the instructor, a truly dynamic individual Mr. Tim Hanni MW. The idea of having a Master of Wine teaching a course is in of itself very valuable on its own. What makes Tim a very unique instructor is that he knows all facets of the three-tier system through his long career working in various roles with suppliers, wholesalers, and retailers. This is a rare combination, which helps him thoroughly guide his students through all of what it takes in the real world to bring a product from the drawing board to fruition. He encourages students to use critical thinking to assess, and then reassess situations. Always encouraging and challenging, both during his class discussion as well as the wise use of social media to encourage discussion among the students who come from varying backgrounds. Also, he has developed fully detailed and very valuable spreadsheets for developing products and business management of wineries and tasting rooms that on their own would be worth the course fee. Bravo to a great and useful course and an all-star professor Tm Hanni!

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    Stephen J:

    This class really equipped me with the confidence necessary to go out and job search for a career in the wine industry. As a recent graduate, the education gained from this course, and earned certificate to prove so, have been great assets in the job search, and really helped distinguish my resume among other job seekers. Furthermore, the unique perspectives covered in this class helped immensely in seeing the wine industry viewpoints from all angles and standpoints, which will be a huge asset in working in the industry.

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