Business of Wine Online

Sharpen Your Wine Business Skills

An essential course for anyone who wants to turn passion into profit.

Business_of_Wine

Business of Wine Online

KICKSTART YOUR WINE BUSINESS EDUCATION

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Business_of_Wine

Business of Wine Online

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Gift this item

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INTERMEDIATE

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SELF-PACED

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30 HRS OF STUDY

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ONLINE

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CERTIFICATION

You’re wanting to excel in the wine industry, but...

Your “back of the napkin” business idea is proving to be completely overwhelming.

You’re struggling to translate product knowledge into an actual career in wine.

You can’t find any business wine courses outside of a 2- or 4-year formal college or university program.

It's Time

Level Up Your Wine IQ

Business of Wine Online

$599.00

Everything you need for a profitable wine career

Understanding terroir, tasting notes, and grape characteristics are instrumental in becoming a wine expert. But that knowledge doesn’t always pay the bills. 

Business of Wine offers a behind-the-scenes look at how the wine industry actually works, teaching you the key considerations needed to be profitable at every level of the wine supply chain, from grape to glass.

This course can be tailored to your individual goals, whether you want to launch a wine business, have an edge in your wine career, or excel in higher-level certifications. 

Developed by Master of Wine Tim Hanni, Business of Wine is an exclusive online adaptation of the exact course he has been teaching in universities worldwide for years.

By the end of the course, you’ll be able to:

  • Calculate ALL costs of a wine business, including wine cost of goods, marketing, sales, and operational expenses
  • Understand sales strategies and distribution channels, including the complex world of importing and exporting 
  • Conduct a SWOT analysis to assess the internal and external environments of a wine business
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Gift this item

Do you feel this item is perfect for a friend or a loved one? You can buy this item as a gift now by choosing the date options above - please select a date before gifting. *PLEASE NOTE you are unable to use coupon codes or gift certificates to complete the purchase of a gift this item.

WHY STUDY WITH US?

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STUDENTS

HERE's WHAT'S COVERED IN

Business of Wine

Module 1

Intro to Workbooks and Supply/Value Chain

Module 2

Wine Marketing, Branding, Sales and Distribution

Module 3

Business of Grapes: Pricing, Factors and Supply Chain

Module 4

Wine Production Models: Cost of Goods, FOB Pricing and Wine Production Models

Module 5

Winery Operations and Production Alternatives: Bulk, Blending and Negociants

Module 6

Pricing, Sales Channels and Distribution

Module 7

Point of Purchase: Selling Wine to Consumers, Income Opty and DTC

Module 8

Exporting and Importing: Global Market and Wine Data

WHY STUDY WITH US?

Engaging Online Content + Experts to Answer Your Questions

Our courses are developed by leading wine professionals to provide relevant educational content you won’t find anywhere else. Have questions? Pick up the phone and call us! We’re always here to help.

Business of Wine includes 8 video lessons that can be completed in anywhere from one week to several months. Each lesson includes topical reading assignments, simple “real-world” activities and end of lesson quizzes.

Proprietary WineBizSim Financial Calculators

Get access to live webinars, plus a video library to further hone your skills and expand your knowledge.

NVWA Student-Only Community

Ask questions and get answers with NVWA certified experts. Plus, engage with our +4,000 community.

INTRODUCING

Your Wine Guide for Business of Wine

Tim Hanni

Tim Hanni

Master of Wine, Certified Wine Educator, Consultant, President of Wine Business Education, LLC

Tim Hanni, MW has over 50 years of experience in virtually every facet of the wine industry. 

  • One of the first two Americans to earn the title of Master of Wine
  • Author of “Why You Like the Wines You Like: Changing the way the world thinks about wine”
  • Innovative researcher whose wine and food principles have been adopted by WSET in London

JUST 3 SIMPLE STEPS TO

Become a Confident IN THE BUSINESS OF Wine

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BUY THE COURSE

You’ll receive a Welcome Email with everything you need to access our proprietary learning platform, community and course materials.

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WATCH THE MODULES

Dive right into your materials, interact with our community, and engage with your expert instructors–100% online and at your own pace.

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SAVOR YOUR SUCCESS

Toast your accomplishment with a deeper appreciation and understanding of what’s in the glass!

Frequently Asked Questions

THE NITTY GRITTY

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Want to know if this program is right for you?

Schedule a call to speak with one of our WSET diploma series experts.

How the course works:

  • Divided into an introduction and then 8 Lessons
  • Each lesson consists of a series of tasks: watch the video lecture, required reading, WineBizSim financial calculator assignments, and then a simple Lesson quiz.
  • You must complete each task to move on to the next task, and then you can move on to the next lesson when you have successfully completed the Lesson Quiz.

Wine Busines Education Financial Calculators:

Each lesson makes use of our proprietary WineBizSim financial calculators to provide a realistic perspective of the costs associated with vineyard operations, cost of grapes, production, packaging, distribution, sales, marketing, and running a tasting room or retail operation. These workbooks are very detailed and can be used as an educational tool to run actual financials or for forecasting purposes. As you are going through the coursework, keep in mind that most wine education focuses on the 'aesthetics' of certain decisions and this course focuses on the supply chain (order in which things occur in the growing, making, and selling of wine) and the value chain (what decisions are made that create a sense of worth to the product through the supply chain).

When you encounter certain practices, treatments, or any element that you do not understand, take time to research and learn more by conducting a simple internet search on the topic. You may be amazed by how effective this is for concurrently increasing your overall knowledge of the source of wine qualities and wine terminology.

NOTE: There is no course text per se. Reading assignments will combine published papers and news/hot topic articles that pertain to each lesson segment. Additionally, you will be asked to view additional videos and conduct simple activities that can be accomplished when shopping at stores (grocery stores, wine stores), winery visits (when/if possible), and dining in restaurants. These activities have you look at wine product selections, pricing, and details you would not normally consider asking yourself, "how did this get here, what is the market for this wine, and how much did it cost to produce it?" Also, strive to discuss the wine business, not your usual wine aesthetic discussions, with anyone and everyone you run into! There is no time limit for any section or part of the course. It can be completed in a week for highly motivated students working several hours a day, or over a period of weeks or even months by anyone wishing to do the work over a longer time period.

Course Goals

Through a combination of video lectures, project-based learning, selected reading, and optional activities, students will be able to:

  • Understand the contribution of the individual components (grapes, production, cellaring, and packaging) to the potential cost and value of a wine product.
  • Describe the business issues associated with viticulture, production, marketing, distribution, and points of sale.
  • Evaluate alternative approaches for weighing the quality and financial options associated with viticulture, production, marketing, distribution, and points of sale.
  • Calculate costs associated with the different components of a wine business: wine cost of goods, sales channel options, marketing, and point of sale.
  • Expand the understanding of the distribution and regulatory issues to include the international wine market.
  • Assess the internal environment of a wine product or business, identifying the strengths and weaknesses in a wine business by conducting a SWOT analysis.
  • Assess the external environment, identifying the opportunities and threats to a wine business by conducting a SWOT analysis.
  • Draft a plan for going to market with a new wine product or business based.
  • Plan for and consider understanding global supply and demand issues and effects, future wine markets, and alternative channels of wine commerce.

 

Subject

Wine

Knowledge Level

Intermediate, Advanced

Certification

Napa Valley Wine Academy

Region of Study

Global

Course Format

Online Course

Location

How We’re Different

We’re Premier, not Pretentious

We design our programs for students, not snobs. We know wines are complex, but believe wine education should be approachable and fun.
(There’s a reason our unique approach is winning awards.)
WSET Educator of the Year 2016

AWARD WINNING!

WSET Educator of the Year 2019
Helping enthusiasts and professionals become confident wine authorities.

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