In Episode 15, we sit down with Paul Mabray, the digital godfather to the wine industry. We discuss his career and metamorphosis from young beer salesman to one of the leading proponents of the transformation of the wine industry from one that has historically been technology adverse to an industry that needs to embrace the power of digital and social marketing and new routes to the consumer.
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Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He has been at the forefront of all major digital trends for the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that significantly changed the digital US wine landscape, first by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce and then again introducing social media and social customer relationship management with VinTank.com. He is considered the wine industry’s foremost futurist and thought leader, harnessing the power and potential of digital tools and methodologies to move the industry into the future.
