Instructor, WSET Diploma, MW Candidate
Curtis Mann is a 15-year veteran of the California wine industry, with experience in hospitality, direct-to-consumer sales, and wine marketing. Currently, as the Director of Wine, Beer, and Spirits for the Raley’s Supermarket Chain, he is responsible for alcohol sales across 115 Nob Hill, Bel Air, and Raley’s stores in California and Nevada. In the last two years, he has been instrumental in upscaling much of Raley’s selection making inroads into classic regions of the wine world as well as eclectic offerings from California, Oregon, and Washington. Additionally, under his leadership, the chain has hired 30 in-store wine stewards who help customers understand the exciting but complex world of wine through weekly educational tastings.
Curtis began his career at ZD Wines and later served as tasting room manager at Baldacci Family Vineyards, where under his guidance it was cited as one of the six best places to visit in Napa Valley by the Wall Street Journal. Upon earning his MBA from UC Davis’s Graduate School of Management, he assumed a marketing role as a brand manager for Trinchero Family Estates. After a two-year stint in wine marketing, he performed a number of roles in the retail and restaurant industries buying and selling wine and beer before assuming his position at Raley’s.
Curtis holds the WSET Diploma and is currently enrolled in the Institute of Masters of Wine program as a stage-two student. He is also a wine judge at the California State and Calaveras County Fairs and continues to educate consumers through frequent appearances on Good Day Sacramento.